5 Ways You Will Want to Use Mobile Marketing

Mobile marketing is a new trend that is often misunderstood by business owners. Do you own a business and wonder how you could use mobile marketing to your advantage? Check out the following ideas.

1. Bars and Restaurants – Some people who have never clipped a coupon will nevertheless go out of their way to take advantage of a good coupon, especially if it’s at their fingertips. Bars and restaurants can take advantage of this natural tendency by signing up their patrons to receive regular text messages about freebies and specials. By timing their messages to coincide with particular events (St. Patrick’s Day, Friday night, lunch hour), they can substantially affect where people spend their food-and-drink dollars. Imagine you are debating with your co-workers where to go for a bite to eat after work on Friday when one or more of you receive a text message about a great Happy Hour special. Mobile marketing seals the deal and makes the decision for you.

2. Banks and Financial Institutions – Just as landlines and newspaper want ads have gone the way of the Dodo bird, so has balancing your checkbook. Call it a generational thing, but who even writes checks anymore? More and more people use a check card and check their bank balances online. Now, in the spirit of these times, some banks are getting on board with regularly text messages giving you your current banking information. You can receive information on your account balances and recent transactions, and use that checkbook register that came with your checks for something more practical. Origami, anyone?

3. Entrepreneurs – Speaking of banking, did you know that in Kenya people can send money to each other by way of text messages? Turns out even though many people don’t have electricity or running water, let alone a bank account, they still have a cell phone. This is great news for businesses and entrepreneurs who can find a way to tap into the huge markets of the developing world by providing mobile-based services that give the people access to things they otherwise would have been excluded from. Talk about a win-win situation.

4. Real Estate Agents – Have you ever been house-hunting and stood in front of what might be the house of your dreams, only to find the “Take One” box empty of informational flyers? What if there was an ID on the for-sale sign that you could text to a certain number to immediately get information on the house? That way you could know if you should go up and knock on the door or keep dreaming.

5. Health Care Providers – What with spiraling health care costs these days, we all have a vested interest in anything that helps keep health care providers’ costs low. In order to reduce the money lost to “no shows,” some health care providers are now texting reminders to their patients to show up for appointments. Because let’s face it, a lot of us have lives that are so hectic that even a phone call the day before gets lost in a memory vortex. What we really need is a text message an hour before the appointment that says, “Get ready to leave for the doctor now.”

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