Reviews - 11/5/2010 - No Comments

What Got You Here Won’t Get You There

By: Marshall Goldsmith This is a book about people's fatal flaws. You know, the ones that you and everyone else can see, but the person in question seems blind to (or at least indifferent, in some examples in the book). On the surface, this is a book geared towards the successful person in the corporate world -- someone who has climbed the ladder to a decent height but needs to do a little work on him or herself before they can become a world- ...continue

Operations, Tools - 11/3/2010 - No Comments

Try Socrates Theme for Free

There are lots of great themes out there, many of them free. And while these themes might be perfectly fine for someone setting up a personal blog and nothing more, if you are planning on building a business online, you probably want to consider investing a little more in your website up front. By purchasing a premiere theme, you still will be spending far less than you would on a web designer, and what you'll get will be more suited to making mo ...continue

From Joel - 11/2/2010 - No Comments

The Joel Comm Show – Interview with Jack Zufelt

Check out last week's episode of The Joel Comm Show where Joel had the opportunity to interview Jack Zufelt, author of The DNA of Success, and the creator of millionaires. Mr. Zufelt has received the Presidential Medal of Merit for his work. Some of his ideas on how to be successful are rather unconventional, and one of them is this: goal setting does not work. (Think of all of your New Year's Resolutions from this last year.) Mr. Zufelt says tha ...continue

Reviews - 10/29/2010 - No Comments

Influence – The Psychology of Persuasion

By: Robert B. Cialdini, Ph.D. What makes someone a good salesperson? You probably have an answer to this question, if you've ever been exposed to someone trying to sell you some thing (and who hasn't?). The answer might have to do with how likable the person was, or aspects of his or her sales pitch. Maybe it had something to do with the product, but then again, maybe not. This book takes a fascinating look at certain near-universal truths of ...continue

Marketing, Tools - 10/27/2010 - No Comments

Marketing Conferences You Should Know About

There are lots of conferences out there and if you are thinking you need to start planning ways to ramp up your business efforts in 2011, you really can't go wrong by attending a conference. It's a great way to put yourself out there and get to know the people who are doing great things in your industry. (And of course to give them a chance to get to know you!) Here is a short, by no means exhaustive list of conferences you might be interesting i ...continue

Reviews - 10/22/2010 - No Comments

The Power of Full Engagement

By: Jim Loehr and Tony Schwartz If you are a committed workaholic or were raised by one, this book might bend your mind a little bit. Its subtitle is: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal. The authors show you how to maximize your four key areas of energy to get the most out of your life. The four key areas of energy are: physical, emotional, mental, and spiritual. They have worked with many top level ...continue

Video - 10/21/2010 - No Comments

Making of the KaChing Book Commercial – Pre-production

Last week I told you about the thrifty spending behind the Kaching commercial and how we had produced the entire spot for less than $500. Today, I want to tell you about the pre-production process and the planning it took to pull it off. The whole process began back in June when Joel Comm came to me and said that his publishing company would be interested in working with us to create and run a 30-second television ad to promote his newest book ...continue

Operations, Tools - 10/20/2010 - No Comments

The Joel Comm Show Recap – Split Testing

Every Wednesday at 12 PM Eastern time, Joel Comm's latest installment of The Joel Comm Show airs on Webmaster Radio. Last week's guest was Mark Widawer, talking about the ins and outs of split testing. Here are some of the details. (To hear the whole broadcast, click here.) Split testing can be defined as the organized process of having two different versions of something, for example your landing page, and then sending similar amounts of traf ...continue

Marketing, Video - 10/14/2010 - 4 Comments

Making of the Kaching Book Commercial

If you’ve been following Joel Comm recently, then you’ll know that we recently produced a 30-second television ad for his newest book that will be aired across the country. We’ve been getting a lot of great feedback on the spot and I wanted to let you guys in on some of the production secrets. So over the next couple of weeks you’ll get a couple of articles from me addressing the making of the spot. First and foremost, I wanted to talk ...continue

Reviews - 10/8/2010 - No Comments

See You at the Top

By: Zig Ziglar Zig Ziglar is synonymous in many circles with selling and motivation. Many successful salespeople, businesspeople, and entrepreneurs cite him as a seminal influence, including our own Joel Comm. See You at the Top is one of the books that he's best known for, and it is still an extremely motivating and relevant read, even 35 years after its first publication. While Mr. Ziglar's background is in sales, this is far more than ju ...continue