If you’re a publisher, you know how many different advertisers there are and the multitude of affiliate networks to go to in order to find offers. What if there was a way to get links to the offers you were looking for without having to log in to each network? One such affiliate network, LinkShare, has answered this call. I'm going to show you how you can get set up and do it almost as fast as Emeril Lagasse can say “Bam.” 1. Log in ...continue

No, it doesn’t have anything to do with armed agents kicking down doors. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and doing a SWOT analysis on your business is an essential step in the process of branding and marketing your product or service. It also helps you come up with business strategies. SWOT analyses help you to identify and capitalize on your strengths, and they can help make you aware of and protect you from ...continue

Having an idea, product, video, or marketing plan go viral is something of a holy grail for online marketers. Sure, everyone wants it to happen to them, but how do you do it? What is the magic formula for a successful viral marketing campaign? The answer, unfortunately, is that there isn't one. You know a good viral campaign when you see one, and since by its very definition it is spread by word of mouth and has everyone you know talking about it ...continue

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Commercial identity is a vast and ever-changing topic that many individuals base their careers on. Yet you do not need to be an expert to develop a ...continue

There is nothing like rubbing elbows at a well-attended conference to give your networking efforts a boost and help you make some sales. Here is a list of upcoming conferences that you should be aware of in your ongoing quest to learn more and grow your business. Joel Comm's Workshop - March 24-26 Loveland, CO At InfoMedia, we want your business to succeed. That is why we are strictly limiting the attendance of this hands-on workshop that ...continue

We’ve all heard about the death of print media; the death of print and display advertising as we know it. Today’s consumers are so savvy that they have become virtually impervious to ads. They can stream their TV without ads, they can listen to satellite radio without ads, and they can spot traditional forms of display ads from a mile away, and subsequently ignore them. Here’s the thing; people don’t want to be told what to buy, where ...continue

If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Small busi ...continue

So you’ve hopped on the bandwagon and set up a Facebook and Twitter account for your business. Congratulations! You have officially arrived at the cocktail party that is the 21st century. But there remains plenty to do. You can’t just hide in the corner nursing your drink. You have to get out there and establish a presence, and in order to do that you’re going to need a plan. Here are five steps to creating a vibrant and engaged following ...continue

At this point, you’ve done your research, created a compelling and competitive offer, and started outreaching to affiliates. So, now that your program is gaining traction and you have some affiliates on board, what’s next? First and foremost, never lose sight of the fact that affiliate marketing is all about relationships. Always review affiliate applications within 48 hours of receipt. Once an affiliate applies to your program, it means ...continue

Sometimes email and direct marketing tactics can be somewhat akin to hitting your customer or prospect over the head with a hammer. Think of how you feel when you open your Inbox to find a slew of unwanted emails from companies that want your business: you probably feel slammed, bombarded, blasted, and yes, hammered. But though at times you are totally inundated and overwhelmed by all of these different communications and offers, there are still ...continue