Happy Holidays! In light of this week's holiday and Top One Report staff vacations, we are running some oldies but goodies this week that you may have missed. This article was originally published last December, but is still relevant. Enjoy! Let's take a look at the all-important sales page video. WHAT: The sales page video is exactly what you think it is. It’s the video that resides on your product’s sales page and tells the visitor ...continue

As I promised in my last article, this week I intend to tell you about the actual filming and editing of the KaChing commercial. The shoot itself was spread out over two days. The first day we would do the shots with the farmer in his field and on the second day we’d pick up the shots with the agents. The first day we started filming around 6:00 in the evening. We had originally planned to get started earlier, but a late afternoon thundersto ...continue

There are lots of conferences out there and if you are thinking you need to start planning ways to ramp up your business efforts in 2011, you really can't go wrong by attending a conference. It's a great way to put yourself out there and get to know the people who are doing great things in your industry. (And of course to give them a chance to get to know you!) Here is a short, by no means exhaustive list of conferences you might be interesting i ...continue

If you’ve been following Joel Comm recently, then you’ll know that we recently produced a 30-second television ad for his newest book that will be aired across the country. We’ve been getting a lot of great feedback on the spot and I wanted to let you guys in on some of the production secrets. So over the next couple of weeks you’ll get a couple of articles from me addressing the making of the spot. First and foremost, I wanted to talk ...continue

There's a lot to be said in this day and age of rabid consumerism for decluttering. There are websites and books galore that will help you declutter your possessions so that you can have a neater, simpler existence and basically get more room and space to breathe in. If you've never tried decluttering your physical possessions, you should give it a try. It can give you more energy, confidence, and free you up to pursue the things you really care ...continue

You've heard it from us here at Top One Report before: there is little that can help you network and cement your brand like going to a conference. You will learn a ton, meet some great people who are active in your field or niche, and perhaps even stumble upon a great business opportunity or two. And if you're new to the online business world, so much the better. Spending time and resources to attend a conference sends a valuable message to yours ...continue

For the last few weeks, we've talked about some ingenious ways to use mobile marketing, whether you are a growing business, a non-profit, or an organization. Here are some more you may not have thought of. (Read Part 1 and Part 2 of this series.) Grocery Stores Businesses like grocery stores that spend lots of money each month on print advertising, publishing specials in newspapers and circulars, can save thousands of dollars a month by conve ...continue

Last time, we talked about some uses for mobile marketing for companies and businesses that maybe hadn't thought that text message marketing was something that applied to them. Here are some more. Feel free to leave a comment and tell us how your company has used mobile marketing to increase profits and visibility! Pharmaceutical Companies In an effort to promote a new allergy-relieving nasal spray, one pharmaceutical company developed a text ...continue

So you’ve set up your Cash Machine. Your idea is modeled after a similar business, and you’re organized and ready to go. Now what? People come to my workshops with great ideas, but they’ve usually hit a roadblock when it comes to actually making money. The problem is they don’t know where to find customers and, when they do, they don’t know how to ask for the sale. Does this sound familiar? So what do you do? Marketing is a sc ...continue

Establishing a new Cash Machine (small business) can often seem to be an intimidating task. Of all the challenges that people face, two seem to always come to the surface early in the planning stages, and often cause them to stumble. I’d like to address those with you today. The first of those challenges is deciding how to brand their product or service effectively. And the second is how to market it. Without effective positioning, your cha ...continue