I’ve put a lot of hours into World of Warcraft. Maybe some would say that I’ve put too many hours into World of Warcraft. But I enjoyed that time, so those people are wrong. One thing that is probably right though is that if I had put all of those hours spent playing computer games into making them, it’s possible that I could have had a pretty big computer games company right now. But I don’t have a big computer game company because ...continue

You've heard it from us here at Top One Report before: there is little that can help you network and cement your brand like going to a conference. You will learn a ton, meet some great people who are active in your field or niche, and perhaps even stumble upon a great business opportunity or two. And if you're new to the online business world, so much the better. Spending time and resources to attend a conference sends a valuable message to yours ...continue

As online marketers, we put a lot of stock in social networking, and rightfully so. There really is no better way to get the word out about your business, its mission, and your brand and to build valuable relationships that will create opportunities and help your business grow. Or is there? Back in the day, before Facebook, Twitter, MySpace, and even Friendster, all they could do was network the old-fashioned way: face-to-face and in person. Sure ...continue

Every few years we’re told that the music industry is finished as some new technology moves faster than the record labels. And every few years we’re told that marketing through email is over as viruses and spam fill inboxes. Email marketing isn’t finished. It just got smart — and you have to be smart to get the most out of it. I still send occasional messages to my lists, and I still get to see the benefits of those mailings. Ea ...continue

The acronym CPA stands for cost per acquisition, which is when an advertiser puts together an offer and makes that offer available on an affiliate network that in turn brokers it to its publishers. In this relationship, the advertiser pays the CPA network for every lead or sale delivered, the network takes a small cut and then pays the publisher that made the acquisition. Publisher – The individual or entity that presents your offer to contacts ...continue

There are a lot of different ways to market a product, but they're all trying to do the same thing. From a free listing on Craigslist to a thirty-second slot during the Superbowl, all marketing is trying to build a relationship with its audience. It's trying to create familiarity, trust and a positive feeling towards the company. People want to do business with people they like and marketing is a way of starting and developing that relation ...continue

It’s time to have a conversation about rethinking your plans for your financial future. How do you revisit wealth building to put new cash in your pocket since you've gone through a prolonged period of financial turbulence? Let’s get that conversation going now, because… It’s time to reacclimate yourself to the new economy. Much has changed. Old plans, old mindsets, and old strategies all need to be reset. It’s time for a new beginni ...continue

For the last few weeks, we've talked about some ingenious ways to use mobile marketing, whether you are a growing business, a non-profit, or an organization. Here are some more you may not have thought of. (Read Part 1 and Part 2 of this series.) Grocery Stores Businesses like grocery stores that spend lots of money each month on print advertising, publishing specials in newspapers and circulars, can save thousands of dollars a month by conve ...continue

Last time, we talked about some uses for mobile marketing for companies and businesses that maybe hadn't thought that text message marketing was something that applied to them. Here are some more. Feel free to leave a comment and tell us how your company has used mobile marketing to increase profits and visibility! Pharmaceutical Companies In an effort to promote a new allergy-relieving nasal spray, one pharmaceutical company developed a text ...continue

Which one of these results would you love to have? (A) 21,854 unique visitors and 457 sales for a 2.09% sales conversion. Total cost of $14,228.55 for a cost per buyer of $31.13. (B) 3,484 unique visitors and 242 sales for a 6.9% sales conversion. Total cost of $2,985 for a cost per buyer of $12.33. (C) 2,469 unique visitors and 711 sales for a 28.8% sales conversion. Total cost of $4,234 for a cost per buyer of $5.95. Campaign (A ...continue