Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Set up a Google Analytics account if you don’t already have one at www.google.com/analytics/. Google Analytics can be synched with your AdWords account and will give more insight into site traffic, SEM effectiveness, and can help strengthen your campaign. Place their code on every page within your sit ...continue

Search engine marketing (SEM), sometimes referred to as paid search, is the practice of bidding on keyword strings to increase a website’s visibility on the search engine results pages (SERPs). For Internet marketers SEM can be a highly effective means for promoting and driving traffic to a website or sales page. In fact, when optimized and managed effectively, a well-performing SEM campaign is one of the most sought-after and profitable mechan ...continue

If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Small busin ...continue

With all the talk of the "world wide" Internet and globalization, it can be easy to ignore the profit potential of people living in your area. People are still people, and they still prefer to buy things from people who they know and trust. So why not make sure those in your physical vicinity are able to find you and your website? If you are using the Internet to maximize the profits of your brick-and-mortar business, you definitely need to m ...continue

In my years as a web developer, I have had the chance to build many websites and interact with countless websites built by others. I have witnessed very successful websites, and I have witnessed catastrophic failures. I wish to share with you some simple guidelines to follow when building a website. If followed properly, they will help your website be successful for years to come. Have a Clear Objective It’s no secret that the most success ...continue