Local Lead Generation: How to Hit Marketing Homeruns in Your Hometown
If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Small busi ...continue
6 Ways To Optimize Your Site for Local Search
With all the talk of the "world wide" Internet and globalization, it can be easy to ignore the profit potential of people living in your area. People are still people, and they still prefer to buy things from people who they know and trust. So why not make sure those in your physical vicinity are able to find you and your website? If you are using the Internet to maximize the profits of your brick-and-mortar business, you definitely need to m ...continue
Avoid These Common Website Mistakes
In my years as a web developer, I have had the chance to build many websites and interact with countless websites built by others. I have witnessed very successful websites, and I have witnessed catastrophic failures. I wish to share with you some simple guidelines to follow when building a website. If followed properly, they will help your website be successful for years to come. Have a Clear Objective It’s no secret that the most success ...continue
