2010 and Beyond: The New Rules of Engagement

In 2010, the changing dynamics in buyer behavior will force many organizations to engage and influence their current and prospective customers very differently in the “new norm” of 2010 and beyond. Marketing will have to focus much more proactively on one-on-one relationships (as advocated by Don Peppers and Martha Rogers of Peppers & Rogers Group in the early 90s – talk about being ahead of your time!), whether on the corporate website/blo ...continue