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	<title>Top One Report &#187; Social Media</title>
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		<title>2010 and Beyond: The New Rules of Engagement</title>
		<link>http://www.toponereport.com/2010-and-beyond-the-new-rules-of-engagement/</link>
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		<pubDate>Wed, 31 Mar 2010 12:30:20 +0000</pubDate>
		<dc:creator>David Nour</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[market dynamics]]></category>
		<category><![CDATA[social networks]]></category>

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		<description><![CDATA[In 2010, the changing dynamics in buyer behavior will force many organizations to engage and influence their current and prospective customers very differently in the “new norm” of 2010 and beyond. Marketing will have to focus much more proactively on one-on-one relationships (as advocated by Don Peppers and Martha Rogers of Peppers &#38; Rogers Group [...]]]></description>
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