Introducing TopOneReport TV!
Announcing TopOneReport TV! Our very own YouTube channel, you can visit and subscribe here. In our first video installment, Joel Comm reviews the recent Ignite Fort Collins #4, where he gave a 5-minute presentation on the story behind InfoMedia's iFart Mobile iPhone App. (See Joel's full Ignite presentation here.) What can you expect going forward from TopOneReport TV? Stay tuned for tutorials, mini-lectures, and interviews with members of our ...continue
The Art of Filming an Interview
Last month I explained the basics of three-point lighting. This month, we’re going to expand that concept into lighting for an interview. Essentially we’ll be doing two instances of three-point lighting, but we’ll add the dimension of multiple camera angles. Now before you click away because you think you’ll never do an interview, allow me to give you a reason to change your mind. First and foremost, interviews are connected to credibi ...continue
The Importance of Organizing Your Video Files
If you’ve been making videos for any length of time, then you probably know that the video files on your computer can quickly take over your hard drive. That’s why it’s a good idea to have a file system in place that can help you organize the files into something you can actually work with. File organization can vary a lot from person to person, but I want to give you a few suggestions for cleaning up your hard drive and keeping track of ...continue
The Canon HV40 Camcorder
A few months ago we were in the market for a new video camera here at InfoMedia. There were several factors that I used to decide on a model, including price, image quality, and system compatibility. After some deliberation, I settled on the Canon HV40. Now that we’ve had it for a while and I’ve been able to put it through the ringer, I thought I’d share my thoughts about this little gem. The HV40 runs about $700 and records HDV footage ...continue
Let There Be Light
With the advent of built-in webcams and the easy-to-use Flip camera, it’s very easy to choose speed over quality in shooting videos these days. Who wants to worry about lighting and spend time setting up a shot when all you need to do is fire up your webcam, sit down, and start recording? It doesn’t really matter if you’ve got a week’s accumulation of Mountain Dew cans on the table behind you, does it? If you’re a 14-year-old YouTube s ...continue
Score Conversions with Sales Page Videos
Let's take a look at the all-important sales page video. WHAT: The sales page video is exactly what you think it is. It’s the video that resides on your product’s sales page and tells the visitor why they can’t live without your product. It is, quite simply, a sales pitch. It usually takes the form of an on-camera personality extolling the features and benefits of the product, much like an infomercial. But it could also be a product de ...continue




