Marketing, Tools, Video - 11/25/2010 - No Comments

Score Conversions with Sales Page Videos

Happy Holidays! In light of this week's holiday and Top One Report staff vacations, we are running some oldies but goodies this week that you may have missed. This article was originally published last December, but is still relevant. Enjoy! Let's take a look at the all-important sales page video. WHAT: The sales page video is exactly what you think it is. It’s the video that resides on your product’s sales page and tells the visitor ...continue

Marketing, Video - 11/9/2010 - 2 Comments

The Making of the KaChing Commercial – Part 3

As I promised in my last article, this week I intend to tell you about the actual filming and editing of the KaChing commercial. The shoot itself was spread out over two days. The first day we would do the shots with the farmer in his field and on the second day we’d pick up the shots with the agents. The first day we started filming around 6:00 in the evening. We had originally planned to get started earlier, but a late afternoon thundersto ...continue

Video - 10/21/2010 - No Comments

Making of the KaChing Book Commercial – Pre-production

Last week I told you about the thrifty spending behind the Kaching commercial and how we had produced the entire spot for less than $500. Today, I want to tell you about the pre-production process and the planning it took to pull it off. The whole process began back in June when Joel Comm came to me and said that his publishing company would be interested in working with us to create and run a 30-second television ad to promote his newest book ...continue

Marketing, Video - 10/14/2010 - 4 Comments

Making of the Kaching Book Commercial

If you’ve been following Joel Comm recently, then you’ll know that we recently produced a 30-second television ad for his newest book that will be aired across the country. We’ve been getting a lot of great feedback on the spot and I wanted to let you guys in on some of the production secrets. So over the next couple of weeks you’ll get a couple of articles from me addressing the making of the spot. First and foremost, I wanted to talk ...continue

Reviews, Video - 2/10/2010 - 3 Comments

The Canon HV40 Camcorder

A few months ago we were in the market for a new video camera here at InfoMedia. There were several factors that I used to decide on a model, including price, image quality, and system compatibility. After some deliberation, I settled on the Canon HV40. Now that we’ve had it for a while and I’ve been able to put it through the ringer, I thought I’d share my thoughts about this little gem. The HV40 runs about $700 and records HDV footage ...continue