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		<title>Score Conversions with Sales Page Videos</title>
		<link>http://www.toponereport.com/sales-page-videos/</link>
		<comments>http://www.toponereport.com/sales-page-videos/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 12:30:56 +0000</pubDate>
		<dc:creator>Chris Harper</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[product launch videos]]></category>
		<category><![CDATA[sales page videos]]></category>

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		<description><![CDATA[Happy Holidays! In light of this week&#8217;s holiday and Top One Report staff vacations, we are running some oldies but goodies this week that you may have missed. This article was originally published last December, but is still relevant. Enjoy! Let&#8217;s take a look at the all-important sales page video. WHAT: The sales page video [...]]]></description>
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		<title>The Making of the KaChing Commercial &#8211; Part 3</title>
		<link>http://www.toponereport.com/the-making-of-the-kaching-commercial-part-3/</link>
		<comments>http://www.toponereport.com/the-making-of-the-kaching-commercial-part-3/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 13:30:35 +0000</pubDate>
		<dc:creator>Chris Harper</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[crop circles video]]></category>
		<category><![CDATA[kaching book commercial post-production]]></category>
		<category><![CDATA[kaching commercial production]]></category>

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		<description><![CDATA[As I promised in my last article, this week I intend to tell you about the actual filming and editing of the KaChing commercial. The shoot itself was spread out over two days. The first day we would do the shots with the farmer in his field and on the second day we’d pick up [...]]]></description>
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		<title>Making of the KaChing Book Commercial &#8211; Pre-production</title>
		<link>http://www.toponereport.com/making-of-the-kaching-book-commercial-pre-production/</link>
		<comments>http://www.toponereport.com/making-of-the-kaching-book-commercial-pre-production/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 12:30:54 +0000</pubDate>
		<dc:creator>Chris Harper</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[kaching button crop circles]]></category>
		<category><![CDATA[kaching commercial]]></category>
		<category><![CDATA[kaching commercial preproduction]]></category>

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		<description><![CDATA[Last week I told you about the thrifty spending behind the Kaching commercial and how we had produced the entire spot for less than $500. Today, I want to tell you about the pre-production process and the planning it took to pull it off. The whole process began back in June when Joel Comm came [...]]]></description>
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		<title>Making of the Kaching Book Commercial</title>
		<link>http://www.toponereport.com/making-of-the-kaching-book-commercial/</link>
		<comments>http://www.toponereport.com/making-of-the-kaching-book-commercial/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 12:30:25 +0000</pubDate>
		<dc:creator>Chris Harper</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[advertising on a shoestring]]></category>
		<category><![CDATA[budget commercial spots]]></category>
		<category><![CDATA[kaching book commercial]]></category>
		<category><![CDATA[kaching crop circles commercial]]></category>

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		<description><![CDATA[If you’ve been following Joel Comm recently, then you’ll know that we recently produced a 30-second television ad for his newest book that will be aired across the country. We’ve been getting a lot of great feedback on the spot and I wanted to let you guys in on some of the production secrets. So [...]]]></description>
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		<title>The Canon HV40 Camcorder</title>
		<link>http://www.toponereport.com/product-review-the-canon-hv40-camcorder/</link>
		<comments>http://www.toponereport.com/product-review-the-canon-hv40-camcorder/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 21:01:27 +0000</pubDate>
		<dc:creator>Chris Harper</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[camcorder review]]></category>
		<category><![CDATA[canon hv40]]></category>
		<category><![CDATA[product review]]></category>

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		<description><![CDATA[A few months ago we were in the market for a new video camera here at InfoMedia. There were several factors that I used to decide on a model, including price, image quality, and system compatibility. After some deliberation, I settled on the Canon HV40. Now that we’ve had it for a while and I’ve [...]]]></description>
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