Marketing, Tools - 8/31/2010 - 2 Comments

Choosing a Conference That’s Right for You

Choosing a Conference That’s Right for You

You’ve heard it from us here at Top One Report before: there is little that can help you network and cement your brand like going to a conference. You will learn a ton, meet some great people who are active in your field or niche, and perhaps even stumble upon a great business opportunity or two. And if you’re new to the online business world, so much the better. Spending time and resources to attend a conference sends a valuable message to yourself that you are serious about your plans, and it will help you actualize your goals. Now that we’ve talked you into going to a conference, there’s just one question: which conference? Here are some things to think about when choosing which conference(s) to attend.

What: First of all you’re going to want to decide what kind of conference you want to attend. Interested in general online marketing techniques or do you want to narrow it down to something specific, like SEO or copywriting? Or maybe you will want to focus on your given niche or industry and attend a craft show or a writer’s workshop. Any gathering where you can meet some like-minded people and learn from them and get the word out about what you are doing is going to be well worth your time and effort.

Of course, location is something to consider. Conferences can be expensive, and airfare can definitely add up. If money is an object, then perhaps you will want to stay in the country or even in your own state. Even if you can’t afford to fly to the next big event in Berlin, going to a local conference by no means has to be a second-class experience. In fact, there can be added benefits to meeting people in your area with whom you can cultivate a lasting business relationship. And even if you do have an unlimited conference budget, participating in the conferences near you can be a very smart move.

Do you have bloggers or personalities that you follow online? Keep an eye out on their websites for which events they will be hosting / speaking at. If people have played a big part in mentoring you or helping you on your path, seeing them speak in person can be an extremely memorable experience. This can also be a great way to find out about worthwhile conferences that you may not have otherwise heard of.

However you decide on which conferences to attend, the important thing is that you just do it. For many online entrepreneurs, attending a conference or hearing a certain person speak was a turning point in their careers. Make sure you keep open the doors that can let this happen to you.

2 responses to “Choosing a Conference That’s Right for You”

  1. As a extension of your Who point, find out which conferences are most important to your key clients.  If a conference is important to them, it should be important to you.

  2. Sarah Beek says:

    Great point, Michael. Scoring face time with some important clients could result in paying for your conference and trip many times over. Thanks for the comment!

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