SuperFreakonomics
By: Steven D. Levitt & Stephen J. Dubner
In this sequel to Freakonomics, authors Levitt and Dubner revisit the realm of weird and unexpected outcomes and the “hidden side of everything.” This book is nothing if not entertaining, exploring such diverse (and potentially controversial) topics as the economics of prostitution, the phenomenon of information-challenged emergency rooms, the real story behind a much-written-about crime back in the sixties, and of course much more.
As with their first book, the authors explain how SuperFreakonomics is not about economics per se, but rather about an entire economic approach, that is best described as “a decision to examine the world a bit differently,” as well as a basic system of evaluating and describing how people come to make decisions. Basically the authors’ approach challenges you to see the world around you differently, and to not take everything that happens at face value.
So whether you are writing the copy for your next sales page, developing your latest and greatest information product or ebook, or simply walking down the street, the point of this book is that it can behoove you to pay attention to things as they are instead of as things as everyone expects them to be. Great entrepreneurs also happen to be quick studies of human nature and what drives people to make the decisions (purchasing and otherwise) that they do. If you can catch something about your customers and what they want that no one else has taken the time to notice, it could be an extremely profitable skill to have. Read this book if you want a crash course on how to start seeing the world a little differently than convention would dictate.
SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
By: Steven D. Levitt & Stephen J. Dubner
Published: 2009 by HarperCollins
Pages: 270
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