Overcome Roadblocks to Your Cash Machine
So you’ve set up your Cash Machine. Your idea is modeled after a similar business, and you’re organized and ready to go. Now what? People come to my workshops with great ideas, but they’ve usually hit a roadblock when it comes to actually making money. The problem is they don’t know where to find customers and, when they do, they don’t know how to ask for the sale. Does this sound familiar? So what do you do? Marketing is a sc ...continue
Branding and Marketing Your Cash Machine
Establishing a new Cash Machine (small business) can often seem to be an intimidating task. Of all the challenges that people face, two seem to always come to the surface early in the planning stages, and often cause them to stumble. I’d like to address those with you today. The first of those challenges is deciding how to brand their product or service effectively. And the second is how to market it. Without effective positioning, your cha ...continue
