The Starbucks Experience- 5 Principles for Turning Ordinary into Extraordinary
In The Starbucks Experience, author Joseph Michelli has used incredible access to the inner workings of this hugely successful company to dissect the specific ways in which the Starbucks business model was able to grow a single coffee shop in Seattle into a multi-national corporation with over 11,000 locations today. Basically it all boils down to relationships. At Starbucks, the relationship is king, whether it’s the employee/customer relat ...continue
2010 and Beyond: The New Rules of Engagement
In 2010, the changing dynamics in buyer behavior will force many organizations to engage and influence their current and prospective customers very differently in the “new norm” of 2010 and beyond. Marketing will have to focus much more proactively on one-on-one relationships (as advocated by Don Peppers and Martha Rogers of Peppers & Rogers Group in the early 90s – talk about being ahead of your time!), whether on the corporate website/blo ...continue
