Video - 10/21/2010 - No Comments

Making of the KaChing Book Commercial – Pre-production

Last week I told you about the thrifty spending behind the Kaching commercial and how we had produced the entire spot for less than $500. Today, I want to tell you about the pre-production process and the planning it took to pull it off. The whole process began back in June when Joel Comm came to me and said that his publishing company would be interested in working with us to create and run a 30-second television ad to promote his newest book ...continue