Reviews - 4/4/2010 - 2 Comments

Linchpin

Seth  Godin is a unique kind of marketer. The author of Purple Cow and Meatball Sundae, Godin preaches a marketing strategy that is honest, smart, and filled with integrity. His latest book, Linchpin, is no different, only this time the reader is marketing him- or herself. In this book, Godin argues that if you give the very best of yourself and become an artist at what you do, even if what you do is answer angry customer service calls all day, ...continue