Meatball Sundae- Is Your Marketing Out of Sync?
By: Seth Godin This book is only a couple of years old, and already it is a modern-day marketing classic. Highly-readable and oddly-titled, this book will change the way you think about marketing. The title refers to traditional companies (=the meatballs) that attempt to cash in on this new-fangled Internet thing (=sundae toppings) without changing anything else about their business. The result? You got it, a meatball sundae, something that mi ...continue
2010 and Beyond: The New Rules of Engagement
In 2010, the changing dynamics in buyer behavior will force many organizations to engage and influence their current and prospective customers very differently in the “new norm” of 2010 and beyond. Marketing will have to focus much more proactively on one-on-one relationships (as advocated by Don Peppers and Martha Rogers of Peppers & Rogers Group in the early 90s – talk about being ahead of your time!), whether on the corporate website/blo ...continue
