Reviews -
6/13/2010 -
2 Comments
Meatball Sundae- Is Your Marketing Out of Sync?
By: Seth Godin This book is only a couple of years old, and already it is a modern-day marketing classic. Highly-readable and oddly-titled, this book will change the way you think about marketing. The title refers to traditional companies (=the meatballs) that attempt to cash in on this new-fangled Internet thing (=sundae toppings) without changing anything else about their business. The result? You got it, a meatball sundae, something that mi ...continue
