Meatball Sundae- Is Your Marketing Out of Sync?
By: Seth Godin This book is only a couple of years old, and already it is a modern-day marketing classic. Highly-readable and oddly-titled, this book will change the way you think about marketing. The title refers to traditional companies (=the meatballs) that attempt to cash in on this new-fangled Internet thing (=sundae toppings) without changing anything else about their business. The result? You got it, a meatball sundae, something that mi ...continue
Linchpin
Seth Godin is a unique kind of marketer. The author of Purple Cow and Meatball Sundae, Godin preaches a marketing strategy that is honest, smart, and filled with integrity. His latest book, Linchpin, is no different, only this time the reader is marketing him- or herself. In this book, Godin argues that if you give the very best of yourself and become an artist at what you do, even if what you do is answer angry customer service calls all day, ...continue
