Operations, Tools - 10/20/2010 - No Comments

The Joel Comm Show Recap – Split Testing

Every Wednesday at 12 PM Eastern time, Joel Comm's latest installment of The Joel Comm Show airs on Webmaster Radio. Last week's guest was Mark Widawer, talking about the ins and outs of split testing. Here are some of the details. (To hear the whole broadcast, click here.) Split testing can be defined as the organized process of having two different versions of something, for example your landing page, and then sending similar amounts of traf ...continue