Buzzmarketing – Get People to Talk About Your Stuff
By: Mark Hughes This book takes the holy grail of any marketer -- generating buzz for their product, business, or personality -- and breaks it down into a formula that anyone (in theory) can follow. Author Hughes reveals six secrets to generating buzz: 1. Push the Six Buttons of Buzz 2. Capture Media 3. Advertise for Attention 4. Climb Buzz Everest 5. Discover Creativity 6. Police Your Product The secret behind the secrets is having ...continue




