What If? and Why Not?
Jen Groover knows what she’s talking about when it comes to being an entrepreneur and starting a successful business. As the creator of the popular Butler Bag, she is someone who has seen her goals through and seen her dreams come to fruition. Her new book What If? and Why Not? How to Transform Your Fears Into Action and Start the Business of Your Dreams is a great resource for someone who wants to take the plunge and start their own business but is not sure if they can. Groover speaks to the fears and doubts that naturally crop up by presenting this challenge: why not change every fear and negative emotion into a What If? or Why Not? question? As in: What if my business is wildly successful and transforms the industry? This approach is something that has obviously worked for her and is a habit that you can form so that your inner insecurities don’t hijack your dreams and plans to do something greater with your life.
What If? and Why Not? also presents solutions to other obstacles that might stand between you and your own business. Groover talks about start-up capital, and offers different ways to approach and think about it. One of the most potentially useful pieces of advice she offers is that venture capital is not all it’s cracked up to be, and your business may be healthier and more successful (not to mention more independent) in the end if you are able to keep it lean and figure out a way to make it work without a big cushion of cash. She also offers pointers on how to go about quitting your job and getting through the inevitable period before your business is profitable, what things are definitely worth spending some money on (notably: an online presence), and certain useful ways to save some money on lawyers’ fees, etc.
All in all this is a great book to read if you have ever considered pursuing a great idea you have for a business but have been stopped in your tracks by an endless list of your own doubts and fears. Jen Groover is a shining example of ‘What if it works?’, and reading this book will help you learn how to address your own fears as they come up and not let them stop you.
What If? and Why Not? How to Transform Your Fears Into Action and Start the Business of Your Dreams
By: Jen Groover
Hardcover
List price: $24.95
Publisher: BenBella Books, Inc.
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